top of page

I work as an Independent PR Consultant, specializing in public relations and marketing for international art galleries. My role involves collaborating with various clients to develop and execute PR strategies that boost their visibility and success in the art world.

My clients are primarily international galleries, and my projects span both short-term collaborations and long-term contracts with galleries, museums and artist, allowing for flexibility in my work. I play a crucial role in managing media relations, working with journalists from daily newspapers, monthly magazines, and art journals in South Korea. I believe that press relations should go beyond creating buzz; it should be seen as a tool for archiving and promoting artists and exhibitions. To that end, my goal is to produce high-quality articles that can serve as lasting records, focusing on depth and accuracy rather than sheer volume.

In addition to press relations, I also coordinate and oversee a variety of events related to the art scene in South Korea. This includes planning and managing art fairs, press conferences, museum exhibitions, and other special events. I work closely with clients to organize press trips, ensuring they are tailored to their objectives. This involves selecting the right journalists and media outlets that align with the client's vision.

On the marketing front, I offer consulting services that focus on advertising and promotion. I assist clients in designing and managing advertising campaigns, working closely with them to identify the target audience for each project. This involves providing insights on effective marketing strategies and helping clients make informed decisions about their promotional efforts.

Overall, my role as an Independent PR Consultant is multifaceted, requiring a combination of creativity, strategic thinking, and attention to detail. My approach is to build meaningful relationships with the media and ensure that the work I do not only brings immediate visibility to my clients but also contributes to their long-term success in the art world.

chosoyoung profile.jpeg
bottom of page